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LG OLED77A16LA 77" 4K UHD OLED Smart TV with Self- lit Pixel Technology

  • Now £3,099.00
  • Was £3,399.00
    Save £300.00
In stock


Take your family’s film nights to a whole new level with this 77” LG 4K OLED TV. Packed full of industry-leading features, it’s a must-have for every home cinema set-up.

The OLED65A1LA is also available in the following screen sizes:

  • 48” – OLED48A16LA
  • 55” – OLED55A16LA
  • 65” – OLED65A16LA

LG Technology

Bring the cinema experience home with the OLED77A16LA. You’ll be blown away by the quality thanks to LG’s latest technology. In contrast to traditional LED technology, LG OLED screens pack Self-Lit pixels which work independently to emit their own light. The result is perfect black levels, outstanding colours, infinite contrasts, and the sharpest details even in the darkest of scenes. Plus, thanks to the ultra-wide viewing angle, you can enjoy stunning picture quality no matter where you sit.

Specially optimised for OLED TVs, LG’s most powerful α7 Gen4 AI processor 4K creates clean, detailed, and sharp images. Partnered with Dolby Atmos audio, immerse yourself in a surround sound experience, it will feel like you’re in the scene itself. And, thanks to Dolby Vision IQ, screen brightness, colour, and contrast are automatically adjusted for content and lighting conditions.

Added Entertainment

Enjoy on-demand TV services, download apps from both Apple and Google Play stores, and play games with the fantastic webOS platform on the OLED77A16LA.Simply connect this LG TV to your home Wi-Fi, or use an Ethernet cable to explore a world of unlimited online content.

You’ll find a huge choice of built-in apps including BBC iPlayer, Netflix, Disney+ and Amazon Video. Settle the family debates and watch what you want, when you want with the integrated digital TV service  and find your evening’s entertainment with ease by scrolling through the electronic programme guide.

LG have designed the OLED77A16LA with your family in mind. Plug in game consoles, a DVD player or even a soundbar with the three HDMI and two USB ports. There’s also a headphone jack so you can watch that rock concert without disturbing the rest of the family. Display this TV anywhere in your home with the two-pole stand or you can display it on the wall as it’s VESA compatible.

Finished in a sleek black, the OLED77A16LA from LG will make a statement in any home. Order yours today.



Brand Name LG
DLNA Certified Yes
Webcam No
Screen Technology OLED
Manufacturer LG Electronics
Features LG 4K SELF-LIT OLED: For infinite contrast & 100% colour fidelity
a7 Gen4 AI processor 4K: Stunning picture and sound
Dolby Vision IQ and Dolby Atmos: Vivid cinema, sport and gaming
Ultra wide viewing angle: Uncompromised picture quality at any viewing angle
Height 105.6 cm
Colour Black
Width 172.3 cm
Depth 36.2 cm
Product Type OLED Television
Screen Size 77"
Maximum Resolution 3840 x 2160
Smart TV Yes
Operating System webOS
Backlight Technology OLED
Digital Tuner Yes
Ethernet Yes
Number of HDMI Ports 3
Number of USB Ports 2
VESA Mount Compatible Yes - mount must be purchased separately
Bluetooth Yes
Wi-Fi Yes
Shipping Height 113 cm
Shipping Width 185.5 cm
Shipping Depth 20 cm
Streaming services & apps supported BBC iPlayer
ITV Player
Now TV
Amazon Video
Headphone Yes
Aspect Ratio 16:09
PC Streaming Yes


Key features

  • LG 4K Self-lit OLED: for infinite contrast and 100% colour fidelity
  • A7 Gen 4 AI processor 4K: Stunning picture and sound
  • Dolby Vision IQ and Dolby Atmos
  • Ultra wide viewing angle

Product Dimensions

  • Height: 105.6 cm
  • Width: 172.3 cm
  • Depth: 36.2 cm