Optimum is a large family owned independent store selling a wide range of freestanding and built-in kitchen appliances as well as a large selection of Range Cooker and American Style Fridge freezers. We are a division of Seventy One Group Limited, an established company with over 39 years’ experience in the kitchen appliance retail and servicing industry offering a display of appliances from major manufacturers such as AEG, Zanussi, Electrolux, Rangemaster, Bosch, Neff, Siemens, Britannia, Stoves, Belling, Cannon, Beko, Blomberg, Falcon just to name a few.

Here you can buy with confidence, secure in the knowledge that at Optimum our target is to offer our customer high standard advice and service.

Not sure if it will fit? Not sure how to install? Not sure what you need? That's no problem we offer a free measure up service, an installation service of built-in as well as freestanding appliances.

We are authorised service agents for Zanussi and AEG, as well as other leading brands we supply.